Virality: Notes on a Concept Crossing Disciplines

Antonio Marturano

doi:http://dx.doi.org/10.26106/Q6ZH-6D82

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Article

Virality: Notes on a Concept Crossing Disciplines

Abstract

Virus and virus-related terms were much-abused concepts before the COVID pandemic, and they have become even more so during the pandemic. Such concepts stemming from microbiology are now used in a wide range of areas, such as the media, and even in computing language. In this paper, I map out how these concepts have spread across disciplines.

Article history

Received 14 June 2020. Revised 02 September 2020. Accepted 07 September 2020. Published online 10 September 2020

Keywords

Virality, Virus, Molecular biology, Computer science, Marketing, Media, Fake News,

DOI

http://dx.doi.org/10.26106/Q6ZH-6D82

Language

English (en)

Author

Antonio MarturanoTor Vergata University of Rome

Issue

Orbis Idearum Volume 8, Issue 1 (2020), pp. 29-38
Epidemics in the History of Ideas

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Funders

Narodowy Program Rozwoju Humanistyki

History of Ideas Research Network

Institute of Sociology of the Jagiellonian University

Journal funded by the National Programme for the Development of the Humanities of the Ministry of Science and Higher Education of the Republic of Poland