The article explores how the history of ideas can be utilized as a methodological tool for understanding pseudoscience and addressing its prevalence in contemporary society. Despite high scientific literacy rates, pseudoscientific beliefs persist, underscoring the need for new approaches in science communication and public understanding. By examining how socio-cultural contexts influence the reception and transformation of scientific ideas, the history of ideas provides insights into the genesis of pseudoscientific theories. Drawing on Arthur Lovejoy’s concept of ‘unit-ideas’ and their evolution, the articles highlights how ideas are reshaped by cultural contexts, leading to concept drift. Examples, such as quantum mysticism and ancient astronaut theories, demonstrate how scientific ideas are distorted in their transition to popular culture. We suggest that integrating a historical-genealogical approach into science communication can help counteract pseudo-science by retracing the original meanings of scientific concepts. This approach complements traditional debunking strategies, addressing not just factual inaccuracies but also the cultural determinants that fuel pseudoscientific beliefs.

Received 06 January 2025. Revised 26 January 2025. Accepted 28 January 2025. Published online 30 January 2025

Science communication, History of science, History of ideas, Scientific imaginary,